About Us
Welcome to SnugBug!
We’re a family-run business with a big dream: to bring fun, character-filled pyjamas to little ones. The idea for SnugBug came when we wanted to teach our two girls valuable life lessons. We pitched the idea of combining their favourite things—cosy pyjamas and beloved characters—and they were all in! SnugBug was born.
This venture also holds a special place in my heart. My Nan used to sell character pyjamas at Walthamstow Market, and some of my happiest childhood memories involve sneaking into her stock with my cousins and running out in new pyjamas (though I’m sure Nan had a different view on that!). These cherished moments inspired the heart and soul of SnugBug.
Our girls love being involved in every part of the business—choosing designs, packing orders, and even trips to the post office! As parents, there’s nothing better than seeing their faces light up when we tell them there’s a new order to pack. What started as a small family hobby in our little seaside town of Porthcawl, South Wales, has grown into something we’re incredibly passionate about.
Our Mission:
Make bedtime fun with pyjamas kids love!
Our Values:
• Family First: Everything we do is rooted in family, from our team to our customers.
• Affordable Nightwear: As parents, we are passionate about providing affordable, quality nightwear for children.
• Customer Service: We take great pride in our customer feedback and are committed to providing excellent service every step of the way.
Why Choose Us?
• We’re a small family business that values every customer—it truly makes our day to know we’ve brightened yours.
• We source all our products from trusted UK suppliers to ensure quality and comfort for your little ones.
• We offer free delivery on all orders, dispatched within 24 hours for a speedy service you can rely on.
Follow Our Journey!
We’d love for you to join us on our adventure! Follow us on Instagram, Facebook and TikTok to stay up to date with our latest collections, offers, and behind-the-scenes fun. And we’d love to hear from you—feel free to get in touch with any questions or feedback!
With love,
The SnugBug Family
